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Practical notes on product images, packaging and store visuals

The main image checklist: 5 things that earn the click

The main image checklist: 5 things that earn the click

Shoppers decide in about a second whether to open a listing. Here is what the first image has to do in that second.

Why packaging shots sell before the product does

Why packaging shots sell before the product does

For gifts, kits and premium goods the box is part of the product. A few ways to make packaging pull its weight in a listing.

AI renders for landscape proposals: a practical workflow

AI renders for landscape proposals: a practical workflow

How we turn a rough plan into a set of park visuals a client can approve, and where AI still needs a designer.

One visual system for Shopify, Instagram and Google Business Profile

One visual system for Shopify, Instagram and Google Business Profile

Your store, your feed and your business profile are seen by the same people. A short guide to making them look like one brand.

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